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Risk and Reward Investing
If you are doing your own investing in the stock market, what would be the first question you would ask yourself before you make any trade or investment? If your answer is how fundamentally sound the stock is, or whether the stock just broke out of...
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How to Choose the Proper Entity for Your Business
First, let me state that I'm not an attorney and the rest of this article is just based on my experiences so I'd advise you to contact John Hyre at www.realestatetaxlaw.com to get some solid, specific advice on your particular situation. ...
Investing In Real Estate Investors
With the never-ending changes in our Real Estate Markets real estate professionals are starting to pay attention to the sound of new commission streams of income. Some realtors have either shied away or ran-away from such terms as "Cap Rate," &...
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How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
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Investing In Your Business
"Investing In Your Business"
By Ken Leonard Jr.
©2002 KLJ Online
Advertising your online business is a hit or miss under-
taking. It involves constant testing and tweaking of your
ad copy, to get the best return on investment (ROI) for
your advertising dollar (or pound, euro, etc.).
Finding the best places to spend your ad budget is also a trial
by error process. Your hard work will pay off when you get a
good pull from an ad placed in a publication. This pull means
sales, profits from your product or affiliate programs
in which you are involved.
As the money comes in, you will be tempted to take some of
this revenue for your personal use. Business expenses (web-
site hosting, ISP, list manager, etc.) can be paid from
this cash flow, but it is much better to keep your day job
and pay your overhead from your regular salary. This will
reduce the stress put on your business'
budget, and keep
you from wanting to draw a paycheck from your online
efforts. If you think that a small check for you won't hurt
your business, think again.
You need to reinvest this revenue back into your online
business if you want it to grow. Having a never-changing
ad budget will limit your growth, and will ultimately lead
to failure. Using most or all revenue generated by your ad
campaigns to begin more campaigns will produce more profits,
and an ever-growing ad budget. This can result in unlimited
growth for your business, and bigger paychecks for you in
the future.
After all, that's what it's all about, right?
About the Author
Direct marketing veteran Ken Leonard Jr. publishes
"New Marketer Ezine" weekly, helping to take the
headaches out of starting and growing your online
or home-based business. Get yours now by going to
http://www.kenleonardjr.com and get two useful
resources free.
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